Introduction
The Sphere in Las Vegas has become a popular attraction, and automakers are now using it for attention-grabbing ads. Mini is one of the first companies to take advantage of this enormous spherical display, showcasing its new mascot, Spike, and the 2025 Countryman Electric.
Spike’s Performance on the World’s Largest LED Screen
Spike, Mini’s Intelligent Personal Assistant and cute little dog, entertains spectators with a series of tricks on the world’s largest LED screen. Measuring 366 feet in height and 516 feet in width, the screen provides a larger-than-life experience. Spike eventually finds himself inside the all-new 2025 Mini Countryman Electric, which features a new infotainment system with Spike as a personal assistant.
Mini’s Unique Campaign
Mini’s Sphere takeover was created in collaboration with Pereira O’Dell, an independent creative agency. The CEO, Rob Lambrechts, described it as a new kind of creative challenge. The goal was to create an art piece rather than a traditional ad. The Mini-themed show will be held from November 27 to December 2, with a special four-hour takeover of the Sphere on December 1st.
OLED Infotainment Display
The Sphere takeover also highlights the new OLED infotainment display, which will be the centerpiece of the interior in the 2025 Mini Countryman and the 2025 Mini Cooper. The display can change its appearance thanks to personalized “Experience Modes.”
Conclusion
Mini’s Sphere takeover in Las Vegas is a unique and captivating campaign that showcases the brand’s new mascot and electric vehicle offerings. Visitors in Las Vegas during the specified dates will have the opportunity to witness this special event.