The Mitsubishi Mirage: A Rising Star in US Sales

Mirage Sales Surge in Q2 2024

Mitsubishi has reported a remarkable increase in sales for the Mirage model in the US market. In the second quarter of 2024, the Mirage saw a 146% surge compared to the same period in 2023. This upward trend continued in the first half of 2024, with an 85.5% increase over the previous year.

A Look at the Mirage’s Journey

• The Mirage, introduced in 2011, has undergone two facelifts and received multiple updates over the years.
• Despite its recent success, the Mirage may be phased out from the US lineup as Mitsubishi shifts towards a crossover-focused strategy.

Strong First-Half Performance

In the first six months of 2024, Mitsubishi sold 9,862 units of the Mirage, marking an 85.5% growth from the same period in 2023. This positive trajectory indicates that the subcompact model is on track to surpass its sales figures from the previous year.

Mitsubishi’s Overall Sales Numbers

While Mitsubishi’s total sales in Q2 2024 dipped slightly compared to the previous year, the first half of 2024 showed a significant improvement. With 51,130 units sold in the first half of 2024, Mitsubishi achieved its strongest sales performance since 2021.

Key Sales Figures for Mitsubishi Models

Sources: Mitsubishi

The Future of the Mirage Model

The Mitsubishi Mirage has shown resilience in the US market despite challenges. With ongoing updates and strong sales performance, the Mirage continues to be a key player in Mitsubishi’s lineup. However, as Mitsubishi focuses on crossovers, the future of the Mirage remains uncertain. Stay tuned for more updates on Mitsubishi’s evolving product strategy.