Mitsubishi Unveils Momentum 2030 Plan for North America

Introduction

Mitsubishi has set its sights on growth in North America with the unveiling of the Momentum 2030 plan. This strategic initiative aims to expand the brand’s lineup, accelerate electrification efforts, and increase its dealer network to better serve consumers.

Collaboration with Nissan

As part of the plan, Mitsubishi will collaborate with Nissan to introduce new models in segments where the brand currently does not compete. This partnership will enable Mitsubishi to offer a wider range of vehicles to customers in North America.

New Vehicle Launches

Under the Momentum 2030 plan, Mitsubishi plans to introduce one new or redesigned vehicle every year between 2026 and 2030. Two of these vehicles will enter completely new segments, expanding the brand’s presence in the market.

Focus on Electrification

Mitsubishi is committed to introducing a fully-electric vehicle as part of the Momentum 2030 plan. The brand is also exploring the possibility of launching a pickup truck, with support from Nissan, to further diversify its product offerings.

Expansion and Innovation

In addition to entering new segments, Mitsubishi will expand its dealer network in North America. The brand plans to open new dealerships in previously untapped regions, offering customers an updated and accessible shopping experience. Mitsubishi also aims to produce one of its new vehicles in North America, in collaboration with Nissan.

Conclusion

Mark Chaffin, President and CEO of Mitsubishi Motors North America, expressed optimism about the future of the brand in North America. The Momentum 2030 plan sets the stage for new powertrains, vehicles, dealerships, and technologies that will enhance the overall customer experience and drive success for Mitsubishi in the region.