The Return of the Jeep Cherokee: What to Expect

Introduction

The iconic Jeep Cherokee nameplate is making a comeback, with production slated to begin in late 2025. This SUV, known for popularizing the segment, will offer both conventional and hybrid options, with a price expected to stay under $40,000.

History and Popularity

The Jeep Cherokee has a rich history of success, regularly selling over 200,000 units annually in the United States. Its absence in recent years has been notable, but the return of this beloved nameplate is eagerly anticipated.

Upcoming Model Details

While specific details about the new Cherokee are scarce, reports indicate that it will not be electric initially. Jeep CEO Antonio Filosa hinted at multiple powertrain options, including conventional and hybrid offerings. Production is set to begin in the second half of 2025, with pricing expected to be competitive.

Sales and Market Challenges

In recent years, Cherokee sales have declined significantly, attributed in part to price increases. The 2021 model started at $37,695, a significant jump from previous years. However, with the upcoming model priced under $40,000, Jeep aims to regain its market share and appeal to a wider audience.

Industry Impact and Future Outlook

Jeep’s decision to idle the Belvidere assembly plant that produced the Cherokee in 2022 was a strategic move amidst industry challenges. Factors like the COVID-19 pandemic and the global microchip shortage have impacted production and pricing. The return of the Cherokee in 2025 signals a new chapter for Jeep and its commitment to innovation.