The Next Generation Qashqai: A Symbol of Strength in the British Car Industry
When it comes to success stories in the British car industry, the Nissan Qashqai stands out. While the company may be Japanese, this genre-defining vehicle is built, designed, and developed in the UK. It has consistently made its mark as one of the best-selling cars in the country.
Securing the Future of Nissan’s Sunderland Plant
Today’s news that both the Qashqai and the smaller Juke will continue to be manufactured in Sunderland as they transition to electric power is a significant milestone. This decision ensures the long-term future of the 6000 employees at Nissan’s Sunderland plant and supports tens of thousands of jobs in the supply chain.
Nissan had already made substantial investments to prepare its UK plant for an electric future, with plans to produce the successor to the Leaf in 2026. However, there were no guarantees. Governments worldwide are competing to secure electric car and battery production, along with the high-skilled jobs they bring. Nissan could have easily chosen a more enticing offer to build the next-generation Qashqai and Juke EVs elsewhere. While Nissan officials have clarified that the investment does not involve government funding, it is likely that support from Westminster played a crucial role in sealing the deal.
It is worth acknowledging the significant investment Nissan has made in the UK. Alan Johnson, Nissan’s European manufacturing chief, highlights that Britain is the only country outside of Japan where the company has the capacity to style, develop, and manufacture cars. The Qashqai exemplifies this capability.
A Win for the Entire British Car Industry
This deal is not just a victory for Sunderland; it is also a major milestone for Nissan’s technical center in Cranfield and its styling studio in London. It demonstrates a vote of confidence in the British car industry’s ability to excel in all aspects of car development.
A few years ago, the UK car industry faced challenges as it approached the transition to electric vehicles. However, now we see Stellantis producing electric vans in Luton, electric Minis in Oxford, Tata batteries for future UK-built Jaguar Land Rover EVs in Somerset, and three Nissan EVs in Sunderland – with the Qashqai leading the way as the most significant car in the country.
The Qashqai is a remarkable success story for Great Britain, and the next generation of this iconic vehicle could serve as a symbol of the continued strength and innovation of the British car industry.