Title: The Resurgence of Minivans: A New Era of Practicality and Luxury

Introduction

In recent years, minivans have taken a backseat to SUVs in the automotive market. However, there seems to be a revival of interest in minivans, with several automakers introducing new models that combine practicality with luxury. This article explores the reasons behind the resurgence of minivans and how they are being marketed as aspirational vehicles.

The Changing Perception of Minivans

While minivans like the Honda Odyssey and Toyota Sienna have maintained their popularity over the years, the perception of minivans as family-oriented vehicles has limited their appeal. However, the latest crop of minivans, such as Volvo’s EM90 and Lexus’ LM, are being marketed as more than just practical family vehicles. They are positioned as aspirational vehicles that offer a luxurious and comfortable experience.

The Influence of Autonomous Technology

The rise of autonomous technology is expected to play a significant role in the resurgence of minivans. As self-driving capabilities become more sophisticated, drivers will have the opportunity to delegate driving duties to the car during long freeway drives. This shift in perspective will allow drivers to view road travel in a different light, focusing on comfort and relaxation rather than sportiness.

Volvo’s EM90: A Moving Space for Self-Expression

Volvo’s upcoming EM90 minivan exemplifies the changing relationship between drivers and their vehicles. The teaser campaign for the EM90 invites customers to imagine a moving space where they can be themselves, connect with loved ones, work, relax, or simply think. The interior of the EM90 is described as a Scandinavian living room on the move, emphasizing comfort and versatility.

The Practicality Advantage of Minivans

Minivans have always excelled in terms of practicality, offering flat floors, flexible seating, and tall windows that flood the cabin with light. They provide more space efficiency and flexibility compared to most SUVs of a similar size. While SUVs may appear more macho, minivans are reclaiming their position as the superior choice for families and individuals with active lifestyles.

Renault’s Role in the Minivan Resurgence

Renault, a company that championed the MPV (multi-purpose vehicle) message for decades, seems to have lost sight of the potential of minivans. Their latest Espace model is just another me-too SUV, lacking the innovation and practicality of the original 1980s version. As the demand for minivans grows, it remains to be seen if Renault will remember its roots and reintroduce a truly innovative minivan to the market.

Conclusion

The resurgence of minivans marks a shift in consumer preferences towards practicality and luxury. With the introduction of new models like Volvo’s EM90 and Lexus’ LM, minivans are shedding their image as solely family-oriented vehicles and becoming aspirational choices for a wider range of consumers. As autonomous technology continues to evolve, the focus on comfort and relaxation during long drives will further contribute to the popularity of minivans. It is an exciting time for minivan enthusiasts as they witness the revival of a vehicle segment that offers both practicality and luxury in equal measure.