# Peugeot E-408 Set to Debut at Paris Motor Show: A New Era for Electric Vehicles
*The E-408 is anticipated to share its battery and motor with the compact E-308 hatchback.*
## Introduction of the E-408: Expanding Peugeot’s Electric Lineup
Peugeot has officially announced that the highly anticipated electric variant of its 408 crossover, the **E-408**, will make its debut at the upcoming **Paris Motor Show** next month. This launch signifies a significant milestone for the brand, as it will ensure that every Peugeot model available in the UK comes with a choice of combustion, hybrid, or electric powertrains.
## Powertrain Specifications: What to Expect from the E-408
The E-408 is expected to feature the same powertrain as its closely related sibling, the **E-308**. This setup includes a front-mounted electric motor delivering 154bhp and a robust 54kWh battery. With this configuration, the E-408 is projected to achieve a 0-62 mph acceleration time of just 9.8 seconds and offer an impressive range of up to 267 miles. Additionally, it will support rapid charging at rates of up to 100kW, making it a practical choice for electric vehicle enthusiasts.
## Pricing and Market Positioning
While the exact pricing for the E-408 has yet to be confirmed, it is anticipated to start around **£40,000**. For context, the E-308 is priced approximately £7,930 higher than its petrol counterpart. In comparison, the UK’s best-selling electric SUV, the **Tesla Model Y**, begins at £44,990, positioning the E-408 as a competitive option in the growing electric vehicle market.
## The Future of Peugeot’s Lineup
With the introduction of the E-408, Peugeot is set to become the most saloon-like offering in the UK, especially as the **508 model** is expected to be discontinued by December. This decision aligns with the company’s strategy to comply with the **zero-emission vehicle mandate**, which requires automakers to progressively increase the percentage of electric vehicles sold each year.
Peugeot has stated, “Every one of Peugeot’s passenger cars is now available in both battery-electric and hybrid powertrains.” This commitment reflects the brand’s dedication to sustainability and innovation in the automotive industry.
## Sales Performance: A Shift in Consumer Preferences
The discontinuation of the 508 can also be attributed to its lackluster sales performance, with fewer than 700 units sold last year. In contrast, the 408 has seen a much more favorable reception, with nearly 3,000 units sold in the UK this year alone. This trend underscores the growing consumer preference for versatile and eco-friendly vehicles.
## Conclusion
As Peugeot prepares to unveil the E-408 at the Paris Motor Show, the automotive landscape is poised for change. With its blend of performance, range, and competitive pricing, the E-408 is set to attract a diverse audience of drivers seeking electric alternatives. Stay tuned for more updates as we approach the event!