Prodrive: 40 Years of Motorsport Success and Innovation
Introduction
Prodrive, founded by David Richards in 1984, is a renowned and highly successful independent motorsport company. With 40 years of continuous business success, Prodrive has played a significant role in shaping the UK motorsport industry and has achieved numerous milestones along the way.
Prodrive’s Diverse Portfolio
While Prodrive is widely recognized for its motorsport achievements, such as winning 46 WRC rallies for Subaru and securing multiple Le Mans class wins and GT titles for Aston Martin, its contributions extend far beyond the racing track. Prodrive’s expertise and innovation can be found in various industries, including automotive manufacturing, technology, and composites.
High-Tech Manufacturing and Quality Expertise
About 15 years into its existence, Prodrive recognized the potential in high technology and quality manufacturing. Since then, the company has specialized in these areas, providing cutting-edge solutions and products.
David Richards’ Journey
David Richards’ journey to success began with a last-minute opportunity to organize a car rally in Kuwait. This experience led him to discover his passion for motorsport and laid the foundation for his future endeavors.
Seizing Opportunities
Richards firmly believes in seizing opportunities as they arise and taking calculated risks. This mindset has been instrumental in Prodrive’s success and its ability to adapt to changing market dynamics.
From Rallying to Business
After achieving success as a rally co-driver, Richards decided to shift his focus to business. His connections in the motorsport industry, particularly with Rothmans and Porsche, opened doors for new opportunities.
Building the Rothmans Porsche Rally Team
Richards played a pivotal role in establishing the Rothmans Porsche Rally Team, which became a force to be reckoned with in sports car racing. The team’s success propelled Prodrive’s reputation and set the stage for future accomplishments.
Expanding into Rallying and Track Racing
Prodrive’s expertise expanded beyond rallying, with the adaptation of BMW M3 race car kits for rallying. This venture led to Prodrive’s entry into track race cars, collaborating with brands like Alfa Romeo, Honda, Ford, and Volvo.
The Subaru Partnership
A pivotal moment in Prodrive’s history was the partnership with Subaru. Impressed by Prodrive’s success with BMW, Subaru enlisted Prodrive to campaign their cars in WRC events. This collaboration transformed Subaru’s image and marked the beginning of 18 successful years in the WRC.
From Motorsport to Aston Martin
As the WRC faced economic challenges, Prodrive shifted its focus to the Aston Martin Racing program. Prodrive’s involvement with Aston Martin, including a buyout from Ford, solidified its position as a leading motorsport company.
Diversification and Innovation
Prodrive’s commitment to diversification and innovation is evident in its recent ventures, such as entering the Dakar Rally with the Prodrive Hunter and developing the Dacia Sandrider for future competitions. Additionally, Prodrive has introduced its own road car, the P25, a modern recreation of the iconic Subaru Impreza 22B.
Continued Support and Success
Prodrive’s mission has always been to provide exceptional support to its customers. Whether it’s supplying parts, rebuilding engines, or offering expert maintenance, Prodrive ensures its owners have the best experience possible.
A Legacy of Excellence
With 40 years of motorsport success, innovation, and diversification, Prodrive continues to shape the industry and push boundaries. David Richards’ vision and Prodrive’s commitment to excellence have solidified its position as a leader in the world of motorsport.
