Heading 1: Chinese Manufacturers Have an Advantage in the EV Market

As the world shifts towards zero-emissions vehicles, competition in the EV market is becoming increasingly fierce. While luxury brands and volume players are seeing some profits, Chinese manufacturers have a significant advantage. With their ability to manufacture EVs at a lower cost, they can offer competitive prices that other manufacturers cannot match. This is especially true for those who want to present a volume-selling electric car at a really competitive price. As China’s own brands continue to export to Europe, European industry leaders are beginning to feel the impact of protectionism.

Heading 2: Driving Up Value in EVs

To ensure a margin in the EV market, manufacturers can drive up the value in their new EVs. This can be done by offering bigger batteries, longer ranges, appealing designs, and novel premium brands. However, manufacturers should also consider making EVs more involving to drive. This can be achieved by fitting drive battery packs around the occupants, giving drivers more control over the car, and incorporating torque vectoring.

Heading 3: Fitting Drive Battery Packs Around Occupants

Manufacturers should consider fitting drive battery packs around the occupants rather than plonking them underneath. Brands like Porsche and Polestar already do this, but others need to follow suit. This will result in better-packaged EVs with lower body profiles and centres of gravity that can handle well.

Heading 4: Giving Drivers More Control Over the Car

Manufacturers should give drivers more control over the car by offering options to alter battery regeneration as they drive. This will not only engage drivers but also deliver better real-world range. While some EVs have simplified automatic gearboxes, none has made them manually controllable yet. Manufacturers should consider incorporating this feature into their EVs.

Heading 5: Incorporating Torque Vectoring

Torque vectoring was supposed to be the dynamic trump card of EVs, but more affordable EVs have yet to fully deliver it. Manufacturers should consider incorporating torque vectoring into their EVs to offer drivers the ability to trade some outright power and put their twin-motor EV into a rear-drive mode.

Heading 6: Innovating for a Richer Driving Experience

The weight of EVs and their ability to cover greater distances between charges are factors that should improve incrementally over time. However, the driving experiences of these cars won’t get any richer unless manufacturers put in the effort to innovate. By doing so, they can offer something that the next company can’t, which will be worth money to them.

Heading 7: Conclusion

As the EV market becomes increasingly competitive, manufacturers need to find ways to stand out. While Chinese manufacturers have an advantage in terms of cost, other manufacturers can drive up the value in their EVs by making them more involving to drive. By fitting drive battery packs around occupants, giving drivers more control over the car, and incorporating torque vectoring, manufacturers can offer a richer driving experience that sets them apart from the competition.