Ram Rampage: A New Entrant in the Unibody Compact Truck Segment
Stellantis, the multinational automotive manufacturer, has recently unveiled its Ram Rampage for the Brazilian market. Camouflaged examples of the truck have also been spotted testing in America, indicating that it may soon be available in the US market. With Stellantis encompassing many different brands across continents, it is possible that the Ram Rampage may have European parts and pieces installed, but its headlight and grille designs are all-American. The badge on its hood mimics the plaque boasting engine size on other Ram pickup trucks, and it has an appropriately swollen set of front fenders.
Ram Rampage vs. Competitors
Ram Rampage is expected to compete with other unibody compact trucks in the market, such as Ford Maverick and Hyundai Santa Cruz. Ford is having trouble keeping up with demand for its Maverick yet continues to roll out new variants like the Tremor just to stoke the fires of Blue Oval faithful. Hyundai has the Santa Cruz, another compelling entrant in this space.
Ram Rampage Design
The truck’s taillight design bears a striking resemblance to the American flag, which is a detail that’ll be right at home with Ram’s typical over-the-top marketing efforts here at home. The Rampage name is derived from a unibody pickup in the early ‘80s, making it a fitting name for a machine of this ilk. It also leaves the door open for Ram to continue the development of a midsize truck to fight the Ranger, Canyorado twins, and the new Tacoma.
Why Choose Rampage Over Dakota?
Ram fans may wonder why the company chose to revive the Rampage name instead of using Dakota, which was previously used for a midsize truck. However, reviving the Rampage name is a smart move given its history and association with unibody pickups. It also leaves the door open for Ram to continue the development of a midsize truck to fight the Ranger, Canyorado twins, and the new Tacoma.
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