- The revived Saoutchik brand is partnering with Ugur Sahin and Pogea Racing for its comeback.
- Saoutchik’s first model teaser shows a 300 GTC with Mercedes branding and classic proportions.
- Nearly 70 years after bankruptcy, Saoutchik hopes to reclaim its place in luxury coachbuilding.
Saoutchik: The Revival of a Legendary French Coachbuilder
The market for exclusive, limited-production vehicles is booming, giving a much-needed jolt to the world of coachbuilding. Saoutchik, one of the most important French coachbuilders from the 1920s and ’30s, has announced its comeback nearly 70 years after disappearing into obscurity.
Teaser of the Saoutchik 300 GTC
Teasers of the Saoutchik 300 GTC reveal a car proudly sporting the Mercedes emblem, hinting at an extravagant two-seater roadster with classic proportions. The design draws inspiration from the iconic 1927 Mercedes-Benz 680S Torpedo Roadster by Saoutchik, showcasing a blend of vintage and modern elements.
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The sleek rear end of the Saoutchik 300 GTC bears a striking resemblance to the iconic 1954 Mercedes 300 SL. With twin exhaust pipes, it is clear that this car will be powered by an internal combustion engine, staying true to Saoutchik’s heritage. Other notable design features include a fabric retractable roof, an elongated hood, and a narrow windshield.
Reviving a Legendary Name
After nearly 70 years, the historic name of Saoutchik has been revived by Carossiers Saoutchik, a new entity based in the Netherlands. The revival project is a collaboration between Dutch designer Ugur Sahin and German tuner Pogea Racing GmbH, combining vintage prestige with modern expertise.
The original Saoutchik brand was founded in 1906 by Iakov Saoutchik, a Russian cabinet maker. Known for its bold and extravagant designs, Saoutchik quickly became a prominent figure in the world of coachbuilding. However, economic crises and a declining market led to the company’s bankruptcy in 1955. Now, the new Saoutchik aims to honor its legacy and reclaim its place in the luxury automobile industry.
H/T to Nicolas Meunier for the tip
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