The Rivian R3X: A Blend of Retro and Futuristic Design

When the Rivian R3 and R3X were unveiled, many people drew comparisons to classic ’80s hot hatches. Interestingly, this resemblance was intentional, as revealed by Rivian’s chief design officer, Jeff Hammoud.

Inspired by Group B Rally Cars

While some likened the R3X to vehicles like the Dodge Omni and Ford Fiesta, Hammoud disclosed that the design team drew inspiration from Group B rally cars. He specifically mentioned iconic models like the Delta Integrale and the Audi Quattro coupe from that era.

A Unique Approach to Design

Despite its similarities to retro cars, the Rivian R3 manages to stand out as a unique vehicle. Hammoud aimed for the car to exude a blend of futuristic and vintage aesthetics, creating a distinct identity for Rivian in the automotive market.

Expanding Rivian’s Horizon

The R3 represents a shift for Rivian towards a more global perspective, moving beyond traditional American-sized vehicles. Hammoud emphasized the goal of expanding Rivian’s brand identity with the R3, appealing to a broader audience and challenging traditional notions of electric vehicles.

Appealing to Enthusiasts

With the high-performance R3X, Rivian aims to attract not only electric vehicle enthusiasts but also traditional petrol-heads. By combining innovation with emotion, Rivian hopes to convince even die-hard fans of internal combustion engines to consider the thrill of an electric Rivian.