The End of an Era: Scuderia Ferrari and Philip Morris Part Ways

For years, Scuderia Ferrari and Philip Morris enjoyed a lucrative partnership as Marlboro tobacco served as the title sponsor. However, in 2011, tobacco sponsors were banned from international motorsport, leading to the dissolution of this long-standing relationship.

The Continued Partnership Through Mission Winnow

Despite the ban on tobacco sponsors, Scuderia Ferrari and Philip Morris found a way to continue their partnership through covert channels like Mission Winnow. This allowed them to maintain their collaboration in a more discreet manner.

The Transition to New Partnerships

With the end of the Marlboro sponsorship, Scuderia Ferrari had to seek out new partnerships to fill the void. One such partnership was formed with Hewlett Packard, marking a new chapter for the iconic racing team.

For more information on the evolution of Scuderia Ferrari’s partnerships and the end of the era with Philip Morris, click here.