Smart’s Europe CEO Teases Revival of Iconic Roadster

Smart, known for its compact and innovative vehicles, is considering bringing back the iconic Roadster sports car. The brand’s Europe CEO hinted at plans for a sports car revival, promising that it will be “very compact” and true to the original’s spirit.

Expanding Beyond SUVs

Smart currently dominates the SUV market in Europe with its #1 and #3 SUVs. The brand is set to introduce the larger #5 SUV next year, alongside efforts to develop an electric city car to replace the Fortwo. To diversify its lineup, Smart is exploring enthusiast-focused, low-volume propositions, with the Roadster making a potential comeback.

A Nod to Tradition

Smart’s Europe CEO, Dirk Adelmann, shared his emotional connection to the Roadster, having owned one as his first company car. He emphasized the importance of staying true to the original’s compact and two-seater design. The new Roadster would be a stark contrast to Smart’s current SUV-focused lineup, harkening back to the brand’s roots of producing characterful and ultra-compact urban cars.

Embracing Unconventionality

Adelmann highlighted Smart’s unconventional approach to design and positioning, citing past surprises like the Crossblade speedster version of the Fortwo. He emphasized that Smart is more than just the Fortwo, hinting at a potential expansion of the brand’s offerings beyond its core model.

Looking Ahead

As Smart continues to innovate and expand its lineup, the revival of the Roadster represents a bold step towards reclaiming its position as a purveyor of unique and compact vehicles. With a focus on electric mobility and distinctive design, Smart is poised to make a mark in the automotive industry once again.