Tesla Launches New Program to Expand Electrification Footprint in Texas
Tesla has recently launched a new program through Tesla Electric that provides one year of overnight home charging to new Model 3 buyers in Texas. This move is a smart one for Tesla, as it can draw in more buyers without a significant financial penalty for the automaker. Providing free overnight charging may cost the company a few hundred dollars per year, but it gets buyers that may be willing to pay for other services, such as its “Full Self-Driving” system.
The catch is that buyers have to be eligible for Tesla Electric and be a customer. If you live in Texas and want to take advantage of the program, make sure you act before June 30. The deal runs through the end of the quarter and could bring significant gas and electric savings to some buyers.
Tesla Electric: An Electricity Provider
Tesla launched Tesla Electric last year, essentially making it an electricity provider. A previously announced plan included unlimited overnight charging for $30 per month, but this is the first time a fully free charging solution is available. Though we’ve heard a lot about Texas’ grid over the last few years, Tesla is taking advantage of cheaper electricity rates overnight to offer the incentive to its buyers. The automaker noted that electricity rates in Texas are around $.09/kWh in most places and up to $0.095 in Houston.
The Benefits of Tesla’s New Program
This new program is a win-win situation for both Tesla and its buyers. For buyers, they can enjoy free overnight charging for one year, which could bring significant savings on their gas and electric bills. For Tesla, it can draw in more buyers without a significant financial penalty for the automaker. Providing free overnight charging may cost the company a few hundred dollars per year, but it gets buyers that may be willing to pay for other services, such as its “Full Self-Driving” system.
Moreover, this program can help Tesla expand its electrification footprint in Texas. By offering free overnight charging, Tesla can attract more buyers who are still hesitant to switch to electric vehicles due to range anxiety and charging infrastructure. With this program, Tesla can assure its buyers that they can charge their vehicles at home without worrying about the cost.
The Importance of Electric Vehicles in Texas
Texas is a significant market for electric vehicles due to its size and population. According to the International Energy Agency (IEA), Texas is the largest consumer of energy in the United States and the fifth-largest consumer in the world. Moreover, Texas is the largest producer of wind energy in the country and has significant potential for solar energy. With these renewable energy sources, Texas has the potential to become a leader in electric vehicle adoption.
However, Texas has been slow to adopt electric vehicles compared to other states like California. According to the IEA, Texas had only 25,000 electric vehicles on the road in 2019, compared to California’s 685,000. One reason for this slow adoption is the lack of charging infrastructure in Texas, especially in rural areas. By offering free overnight charging, Tesla can help address this issue and encourage more Texans to switch to electric vehicles.
Conclusion
Tesla’s new program through Tesla Electric that provides one year of overnight home charging to new Model 3 buyers in Texas is a smart move for the automaker. By offering free overnight charging, Tesla can attract more buyers without a significant financial penalty for the company. Moreover, this program can help Tesla expand its electrification footprint in Texas and encourage more Texans to switch to electric vehicles. If you live in Texas and want to take advantage of the program, make sure you act before June 30.
