The Power of Collaboration: Automakers Joining Forces with Non-Automotive Companies
Collaborations between automakers and non-automotive companies have become increasingly popular in the industry. These partnerships often result in special edition cars, merchandise, and more. While some collaborations make perfect sense, others can come across as forced or unnecessary.
Successful Collaborations
One example of a successful collaboration is Subaru’s L.L. Bean editions, which combined Subaru’s rugged vehicles with the outdoor gear expertise of L.L. Bean. Ford’s partnership with Eddie Bauer also resulted in popular special edition Explorers and Expeditions that appealed to outdoor enthusiasts.
Questionable Partnerships
On the other hand, some collaborations may seem like a stretch. For instance, Cadillac’s partnership with Bulgari raised eyebrows in the automotive world. It’s important for these collaborations to make sense and resonate with consumers to be successful.
Overall, collaborations between automakers and non-automotive companies can be a powerful way to create unique products and attract new customers. When done right, these partnerships can benefit both parties and result in innovative and exciting offerings for consumers.
