BMW: A Look at the Most Controversial Designs

BMW has been making headlines lately for its controversial designs. From the oversized kidney grilles to the angular body lines, the German automaker seems to be pushing the boundaries of what is considered aesthetically pleasing. But with so many new models being released, it can be hard to keep track of which ones are causing the most buzz. In this article, we’ll take a closer look at some of the most controversial BMW designs and explore why they’ve been so polarizing.

The 7 Series: A Bold New Look

The 7 Series is BMW’s flagship sedan, and it’s always been known for its sleek, sophisticated design. But in 2019, BMW unveiled a new version of the 7 Series that had car enthusiasts scratching their heads. The most notable change was the massive kidney grille that dominated the front of the car. The grille was so large that it seemed to dwarf the rest of the car, and many people compared it to a set of buck teeth.

But BMW defended the design, saying that it was meant to make a bold statement and set the 7 Series apart from other luxury sedans. They also pointed out that the grille was functional, allowing more air to flow into the engine compartment. Despite the backlash, the new 7 Series has been selling well, proving that sometimes controversy can be good for business.

The X7: A Big SUV with a Big Grille

The X7 is BMW’s largest SUV, and it’s designed to compete with other luxury SUVs like the Mercedes-Benz GLS and the Audi Q7. But when BMW unveiled the X7 in 2018, the first thing people noticed was the massive kidney grille. Like the 7 Series, the grille on the X7 was so large that it seemed to overwhelm the rest of the car.

But once again, BMW defended the design, saying that it was meant to convey power and dominance. They also pointed out that the X7 was designed for the American market, where big SUVs are popular and bold designs are appreciated. Despite the criticism, the X7 has been selling well, proving that BMW’s gamble on a bold design paid off.

The iX: A New Electric SUV with a Polarizing Design

The iX is BMW’s newest electric SUV, and it’s set to hit showrooms in 2022. But even before it’s been released, the iX has been causing controversy with its futuristic design. The most notable feature is the kidney grille, which is now more of a design element than a functional air intake. The grille is also illuminated, giving the iX a distinctive look at night.

But the iX’s design goes beyond just the grille. The body lines are angular and aggressive, and the rear of the car has a sloping roofline that gives it a coupe-like appearance. Some people love the iX’s bold design, while others think it looks like something out of a sci-fi movie.

The Future of BMW Design

So what does the future hold for BMW’s design language? It’s hard to say for sure, but one thing is certain: BMW isn’t afraid to take risks. The company has always been known for its sleek, sophisticated designs, but in recent years they’ve been pushing the boundaries with bold new looks. Whether you love them or hate them, BMW’s controversial designs are getting people talking – and that’s exactly what the company wants.

Conclusion

BMW’s recent designs have been causing controversy among car enthusiasts, but they’ve also been generating buzz and driving sales. From the oversized kidney grilles on the 7 Series and X7 to the futuristic design of the iX, BMW is taking risks and pushing the boundaries of what is considered aesthetically pleasing. Whether these designs will stand the test of time remains to be seen, but one thing is certain: BMW’s bold new looks are getting people talking.