The Fastest and Slowest Selling Car Brands in the US in May 2024
Luxury Car Sales
- Lexus was the fastest-selling luxury car brand in May 2024.
- Maserati was the slowest-selling luxury car brand.
Mass-Market Car Sales
- Toyota was the quickest-selling mass-market car brand in May 2024.
- Honda and Subaru followed Toyota in the mass-market segment.
New Car Inventory and Prices
Despite rising new car inventories, average transaction prices have remained stable at around $49,000 for the past eight months.
Market Trends
Dealers are holding onto inventory before summer to boost sales in the coming months. New car supply has increased to 67 days, up 37% from the previous year.
Key Insights: As per data from Cars Commerce, new car listings and consumer search behavior indicate market trends.
Fastest-Selling Brands
Lexus and Toyota lead in turnaround time on the lot. Lexus models like GX, TX, and RZ have an average days live time of 49 days.
Slowest-Selling Brands
Maserati, Alfa Romeo, and Jaguar had cars staying on lots for extended periods, with Maserati averaging 184 days.
Top Mass-Market Brands
Toyota, Honda, and Subaru were the top three fastest-selling mass-market brands in May 2024.
Brands Waiting for Buyers
Domestic brands like Dodge, Chrysler, Ram, Jeep, and Buick had slower-moving inventory compared to imports.
Conclusion: The automotive market in the US shows varying trends in luxury and mass-market car sales, with some brands performing better than others in terms of turnaround time and demand.
