Toyota C-HR: A Stylish and Dynamic Second Generation Crossover

Introduction

The second generation of Toyota’s popular crossover, the C-HR, has arrived with a fresh new look and the addition of a plug-in hybrid powertrain. With its eye-catching design and improved proportions, the C-HR continues to push the boundaries of mainstream Toyotas in terms of visual appeal and driving dynamics. In this article, we will explore the unique features and market positioning of the new C-HR.

Distinctive Design

The Toyota C-HR may divide opinions with its unconventional design, resembling a trendy sneaker you would find in a retail store. However, credit must be given to Toyota for infusing even more character into the second-generation model. The C-HR stands out from the crowd with its bold styling and proportions that can be appreciated by all. It was the C-HR that kick-started the trend of visually interesting and engaging Toyotas, and this new iteration takes it to the next level.

Market Success

The C-HR is a follow-up to the previous model, which ranked fourth on Toyota’s best-sellers list, trailing behind the Yaris, Yaris Cross, and Corolla. Toyota specifically designed the new C-HR to appeal to European buyers, aiming for annual sales of 160,000 units, with approximately 10% coming from the UK. What sets the C-HR apart is its ability to attract new customers, with 59% of C-HR drivers switching from other brands. Its success can be attributed to its positioning in the European market, offering a unique blend of sharp styling and coupe-crossover shape that fills a gap in the small C-SUV segment.

Impressive Performance

Having had the opportunity to test drive the C-HR in various settings, including a pre-production plug-in hybrid and the hybrid version in Spain, we can confidently say that the C-HR excels dynamically. Now, in its final UK specification, it stands out as one of the best and most captivating small SUVs available in a market saturated with similar options. Our driving impressions, shared by James Attwood and Mark Tisshaw, further validate the C-HR’s exceptional performance.

In conclusion, the second-generation Toyota C-HR offers a unique combination of style, performance, and market appeal. With its distinctive design and improved driving dynamics, it stands out as a top choice in the small SUV segment. Whether you buy it for the brand or are drawn to its funky design, the C-HR is sure to make a lasting impression on the road.