Toyota to Debut All-New Century SUV on September 6
Toyota has announced the upcoming debut of a highly anticipated new model on September 6. The automaker will be live-streaming the event on YouTube from Tokyo, Japan. While the model has not been officially named, the teaser photo strongly suggests that it will be the Century-branded SUV, which has already been confirmed by Toyota.
The teaser photo showcases a chauffeur holding the rear door handle of a black luxury SUV. The vehicle features chrome accents on the bodywork, LED taillights, and styling elements reminiscent of Rolls-Royce, including the greenhouse, strong D-pillar, and dropping character line. These design cues align with an earlier teaser image that depicted a profile similar to the Rolls-Royce Cullinan.
Expanding the Century lineup, Toyota initially announced the addition of an SUV flagship last June during the unveiling of the Alphard and Vellfire minivans. Simon Humphries, Toyota’s Chief Branding Officer, provided some insight into the new model, stating, “The Toyota Century is the ultimate chauffeur experience, but it will also have to evolve as we move toward the future. And later in the year, I hope to have a chance to share the outcome of that story with a new addition to Toyota’s chauffeur series. It will certainly be an impressive step in our mission to change the future of cars.”
Reports suggest that the Century SUV will share the TNGA-K architecture with other midsize and large models from Toyota and Lexus, including sedans like the Avalon and Camry, SUVs like the Highlander and Grand Highlander, and minivans like the Alphard and Vellfire. While the Century sedan is exclusively available with V8 powertrains, the SUV is expected to feature a plug-in hybrid setup in line with Toyota’s electrification strategy.
Interestingly, Toyota’s decision to publish the announcement on its global press site indicates that the Century SUV may be exported to markets outside of Japan, unlike the sedan, which is primarily focused on the domestic market. More details about the Century SUV will be revealed in less than a week, so automotive enthusiasts and Toyota fans should stay tuned for further updates. Toyota has also launched a special website dedicated to the debut, featuring a countdown timer as the only available information at this point.
To catch the live-streamed debut event, make sure to visit Toyota’s official YouTube channel on September 6. The event promises to be an exciting milestone in Toyota’s luxury vehicle lineup, showcasing their commitment to innovation and redefining the future of cars.
In conclusion, Toyota’s announcement of an all-new model debut has generated significant anticipation among automotive enthusiasts. While the model has not been officially named, the teaser photo strongly suggests that it will be the Century-branded SUV. With its luxurious design elements and potential plug-in hybrid powertrain, the Century SUV is poised to make a significant impact in the luxury SUV segment. Stay tuned for more updates on September 6 as Toyota unveils its latest masterpiece.