The 2024 Toyota Land Cruiser: A Luxury SUV with a Hefty Price Tag

Virginia Dealer Sets Record with $30,000 Markup

A Virginia Toyota dealer has recently listed a 2024 Land Cruiser for an eye-watering $107,169, marking a $30,000 increase over the manufacturer’s suggested retail price (MSRP). This is the largest dealer adjustment seen so far in the market.

Surpassing California Dealership Markups

While California dealerships were previously reported to add up to $21,000 to the price of the Land Cruiser, none had breached the six-figure mark. However, Koons Tysons Toyota in Vienna, Virginia, has now set a new record with their pricing strategy.

Strategic Pricing in a Competitive Market

The return of the 2024 Land Cruiser to the U.S. market has created a unique opportunity for dealerships to capitalize on the demand for off-road vehicles. With a powerful hybrid engine, luxurious interior, and impressive capabilities, the Land Cruiser is positioned as a top choice in its segment.

Shopping Around for the Best Deal

For consumers looking to purchase a Land Cruiser at a reasonable price, patience and diligence in shopping around will be key. With dealerships across the country adjusting prices to meet market demand, finding the best deal may require some effort.