Ohio Toyota Dealer Bucks Trend, Sells GR Corolla Below MSRP

Introduction

The Toyota GR Corolla is a highly sought-after vehicle that offers a perfect blend of fun, practicality, and engaging driving experience at an affordable price point. However, many dealers across the country have been inflating prices with hefty markups. In a refreshing turn of events, Buckeye Toyota in Ohio is defying this trend by openly advertising the GR Corolla below MSRP.

Buckeye Toyota’s Approach

At Buckeye Toyota, customers can find an Ice Cap White 2024 GR Corolla priced at $46,265 after a -$803 dealer adjustment from an MSRP of $47,068. This transparent pricing strategy has garnered praise for the dealership and signifies a shift in the market dynamics.

Top Trim Offering

The featured GR Corolla at Buckeye is a Circuit trim, equipped with premium features such as a hood bulge, limited-slip differentials, red-painted brake calipers, and a forged carbon fiber roof. This top-of-the-line model showcases the best that the GR Corolla has to offer in 2024.

Market Response

Despite bucking the trend of market adjustments, Buckeye Toyota is thriving. The dealership has reported an increase in vehicle availability, with Toyota producing more vehicles post-COVID. This shift in pricing strategy indicates a positive change in the market landscape.

Conclusion

For consumers looking to purchase a GR Corolla at a fair price, Buckeye Toyota’s approach offers a promising opportunity. As prices stabilize and dealers move away from excessive markups, it’s a good time for car enthusiasts to explore their options and enjoy the benefits of a more transparent market.