Toyota Dealers Marking Up Prices on Tacoma Trailhunter

Toyota dealers are taking advantage of the popularity of the 2024 Toyota Tacoma Trailhunter by adding significant markups to the price. While the Trailhunter is a highly sought-after model, some dealers are inflating the prices well above the manufacturer’s suggested retail price (MSRP).

Concord Toyota’s $11,000 Markup

Concord Toyota in California is one of the dealers guilty of excessive markups. They are asking a staggering $75,970 for a Trailhunter that has an MSRP of $64,970. This $11,000 markup is a clear example of price gouging that consumers should be wary of.

Other Dealers Following Suit

Hanlees Hilltop Toyota is another dealer trying to capitalize on the demand for the Trailhunter. They have listed their truck at $73,159, significantly higher than the MSRP of $65,590. In addition to the markup, the truck comes with additional accessories that further increase the price.

Shop Around for Better Deals

Despite some dealers’ attempts to overcharge customers, there are still dealers offering the Trailhunter at MSRP. By shopping around and comparing prices, consumers can avoid paying inflated prices and save thousands of dollars.

What Makes the Tacoma Trailhunter Special?

The 2024 Toyota Tacoma Trailhunter is a rugged and adventure-ready pickup truck equipped with a range of off-road features. It comes with a powerful i-Force Max powertrain that delivers 326 horsepower and 465 lb-ft of torque. The truck also boasts a host of premium features, including a digital instrument cluster, a large infotainment system, and comfortable SofTex seats.

Overall, while the Tacoma Trailhunter is an impressive vehicle, consumers should be cautious of dealers trying to exploit its popularity by adding excessive markups to the price.