Toyota’s GR Performance Division Takes the Corolla to New Heights
Toyota has been making waves in the automotive industry with its GR performance division, which has produced some of the most exciting cars on the market. The latest addition to this lineup is the GR Corolla, and Toyota is not holding back in promoting it. In a new video titled “The Shoot,” Toyota showcases the GR Corolla’s capabilities with some impressive stunt driving scenes.
The video is part of Toyota’s multi-year campaign called “The Pitch,” which includes two other videos featuring the GR Supra and GR86. The final video was shot at Diamond V Movie Ranch and Golden Oak Ranch studios in California and features two creatives trying to film the commercial while two executives raise concerns over how the shoot is coming together.
Toyota understands that the general public’s view of anything with the name Corolla on it is that it is boring. However, the automaker wants to change that perception with the GR Corolla. To accomplish this, Toyota used Toyota GAZOO Racing North America team drivers behind the wheel of the GR Corolla for the stunts.
The video features a reverse-180 in the dirt, some high-speed mountain driving in snow, and a quick chase scene with a classic Corolla that pretends to be stranded on the side of the road. A callback to the model’s well-known reliability, the actors ask “have you ever seen a Corolla broken down?” Moments later, the call for “more GR” comes in, and the GR Supra and GR86 join the fray.
The most impressive stunt in the video is when the GR Corolla drives on two wheels and “shoots the gap” by driving between the other GR cars. Toyota claims that none of this is CGI, which is quite impressive. However, it is hard not to wonder who approved a stunt that could have ended with one less GR Corolla in this world.
The commercial ends with the GR Corolla rocketing off a ramp into the sky, but the scene cuts to black before we see the landing. Toyota confirmed that this particular GR Corolla was modified to safely complete the stunt.
Toyota’s GR performance division has been making waves in the automotive industry, and the GR Corolla is no exception. The video showcases the car’s capabilities and proves that it is not just another boring Corolla. The stunts are impressive, and the fact that none of it is CGI is even more so.
The GR Corolla is a hot version of the Corolla, and it is clear that Toyota wants to blow the boring visual out of the water. The automaker has done an excellent job of promoting the car and showcasing its capabilities. The video is a great way to get people excited about the GR Corolla and to change their perception of the Corolla brand.
In conclusion, Toyota’s GR performance division continues to impress with its latest addition, the GR Corolla. The video showcases the car’s capabilities and proves that it is not just another boring Corolla. Toyota has done an excellent job of promoting the car and changing people’s perception of the Corolla brand. The stunts in the video are impressive, and the fact that none of it is CGI is even more so. Toyota’s GR performance division is definitely one to watch in the automotive industry.