Vauxhall Commits to Small Car Market, Despite Ford’s Exit

Vauxhall, the British car manufacturer owned by Stellantis, has confirmed its commitment to producing superminis in the B-segment. This announcement comes as Ford exits the small car market with the discontinuation of its popular Fiesta model. Design boss Mark Adams has stated that Vauxhall will continue to produce small cars, with a new Corsa successor set to be released later in the decade.

Stellantis’ Role in Vauxhall’s Future

Adams has attributed Vauxhall’s ability to commit to the supermini segment to its ownership by Stellantis. He explained that the scale and smart sharing of resources within the larger company has allowed Vauxhall to continue producing small cars. Adams added that while the Corsa may share some components with Peugeot and Citroen models, customers would not be able to tell the difference in areas that matter to them.

Stellantis’ Toolbox Approach

Adams also praised Stellantis’ approach to creating toolboxes for each brand within the company. He explained that Stellantis didn’t just create one toolbox with an architecture for each brand to make their own model. Instead, they made “one and a half toolboxes, which allows brands to then add their own bits on.” This approach has allowed Vauxhall to maintain its unique brand identity while benefiting from shared resources.

Upper Mainstream Branding

Vauxhall has been working towards becoming an upper mainstream brand, with improvements to its brand image, products, and profitability. However, Adams has stated that Vauxhall has no plans to push towards becoming a premium brand and desert its existing customer base. Instead, the company aims to continue providing high-quality small cars while maintaining its current customer base.

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