Volvo’s New Electric Crossover: The EX30

Volvo’s new electric crossover, the EX30, has been making waves in the automotive industry. Priced at £33,795, it is a compelling option against more expensive rivals. In this article, we will explore the features and benefits of the EX30 and how it compares to other electric vehicles in its class.

Competitive Pricing

The EX30 is priced to compete with other electric vehicles in its class, such as the Vauxhall Corsa Electric, Jeep Avenger, and Kia Niro EV. At £33,795, it is a compact but well-proportioned bespoke electric car with Volvo’s popular, premium design and a decent level of standard kit. It is close to what you would pay for a similar combustion-engined premium small SUV.

However, it is important to note that the headline-grabbing price is for the entry-level model that features a cheaper LFP battery and offers a relatively meagre 214-mile range – substantially less than many of those cars mentioned above. You’ll pay a hefty £5000 more for the bigger battery.

Design Features

The EX30’s competitive pricing is in part due to some of Volvo’s neat design touches, which are driven not only by reducing cost but also by increasing sustainability and maximizing interior space. For example, the decision to use a single soundbar across the dashboard in place of six door-mounted speakers reduces the number of parts and amount of wiring needed, and creates space in the doors.

Moving the window switches from the door panels to the center console also reduces the wiring needed. And removing the driver info display and merging it with the central touchscreen – a Tesla-esque decision that might raise some eyebrows – also reduces parts and cost. Still, when you sit inside, it doesn’t feel like those decisions were made purely to keep the price down.

Integrated Sales Model

Another reason that the headline £33,795 price is lower than some rivals is Volvo’s new integrated ‘agency’ sales model. Whether you walk into a dealership or order online, that – or more likely whatever the final PCP figure is – is what you’ll pay. There’s no haggling to be done, no deals to be had. So unlike some new model prices, there’s no margin in the initial figure to try and argue it down.

Volvo admits that some buyers love the thrill of negotiating a deal – but it says its research shows around three-quarters don’t, that instead of feeling like they’re bagging a bargain, haggling simply creates a fear they’ve paid more than they should have. It’s a concept that’s rising in popularity among car firms eager to take more control of the ‘ownership journey’ and interactions with customers.

Comparison to Rivals

The EX30 is a compelling option against more expensive rivals. For example, the Vauxhall Corsa Electric starts at £27,665, but it has a smaller battery and a shorter range than the EX30. The Jeep Avenger starts at £39,995, making it significantly more expensive than the EX30. The Kia Niro EV starts at £34,945, which is slightly more expensive than the EX30 but has a longer range.

Conclusion

In conclusion, the Volvo EX30 is a well-designed electric crossover with competitive pricing and an integrated sales model. While it may not have the longest range in its class, it offers a compelling option for those looking for a premium electric vehicle. With its neat design touches and sustainable features, it is clear that Volvo has put a lot of thought into creating a car that is both affordable and environmentally friendly.